Branding Medical vs. Recreational Marijuana

1-8wqeFwNyO_xSr0KIhewQ_w

As more states are voting to legalize recreational marijuana, growers embarking on new businesses are looking into how to brand their products. Some are confused on where to begin. If you’re lucky enough to be in one of the legalized states and are thinking of opening a dispensary yourself, we have some branding tips to get you started.

The Medical Side of Branding

For those that treat medical marijuana as part of their overall wellness, the branding and advertising of such strains are just as important as those who are using recreationally. Medical marijuana patients are looking for labeled, specific information. What symptoms does this strain help treat? What are the side effects? For many, this is as clinical as picking up any other prescription, so why not treat it as such.

Advertising and branding should focus more on the results and medicinal aspects of the strain. By law, medical dispensaries have a strict code regarding language. Staying away from terms like ‘bong’ and ‘pot’ help to destigmatize the drug, as well as make well-deserving patients feel less intimidated.

The Recreational Side of Branding

While the image of recreational marijuana is beginning to turn favorable, the imagery of marijuana can sometimes give way to the old stoner stereotype. The question is, in today’s world of advertising, how do you make a marijuana ad as appealing and modern as a liquor ad?

Think about what your consumer base might look like. For some, this will be their first experience with marijuana. Without the overhead of the medical community, language and imagery can be more lax and whimsical, but you should still focus on informing the consumer on how’s and why’s of your particular strains. Turn your knowledge and expertise into a learning experience. Customers new to marijuana, and even those with some experience will appreciate your forward thinking approach, turning new customers into returning customers.

Watch The Laws Carefully

The first thing to think about are your local laws. For example, the state of Colorado has banned all edibles resembling animals, or fun shapes. While those types of edibles may be less intimidating for new consumers, your business is not worth the risk. Consult local businesses and trusted local law enforcement for a review of the do’s and don’t of your area. As always, document everything!

Are you a legal supplier, medical or recreational? What have you found most helpful when it comes to marketing your product. We’d love to hear from you!

Originally published at www.medicalmarijuana.com on August 30, 2017.

Advertisements

Cannabis Skincare: Just a Fad, or Here to Stay?

cannabis-skincare-1000x480

Every year it seems there’s a new lineup of skincare products promising to do wonders for your skin. They claim to be clinically-tested miracle solutions for various skin issues ranging from acne to eczema and even wrinkles, but they are rarely live up to the hype. So, it’s natural to be skeptical about cannabinoid products and their usefulness in improving your skin.

Marijuana topicals comprise a wide range of balms, lotions, salves, creams, and oils that have been infused with cannabis. When absorbed through the skin, they can provide targeted relief for various forms of pain and inflammation. For those concerned about any psychoactive effects or “high” often associated with marijuana, it’s important to note that although topicals contain cannabinoid elements, they are non-psychoactive.

There’s still plenty of debate around the efficacy of these products, and results may vary depending on the individual user. So, Do Cannabis Skin Care Products work? Logically, one would expect that they would. Biologically speaking, your body has something called an endocannabinoid system (ECS) when is a group of endogenous cannabinoid receptors in your brain and throughout your nervous system. This system is involved a number of physiological processes and can help regulate things like your appetite, mood, and even your level of physical pain. In other words, your ECS helps maintain homeostasis throughout your body.

Cannabis-based skincare products may be limited in their efficacy due in part to the fact that it mostly affects anatomical structures within 1 centimeter of your skin. Deeper issues such in your muscular or skeletal system may be too “deep” to be actively relieved by a topical cream or balm.

However, your skin itself is an organ—the largest organ in your body, actually. And your skin performs a lot of functions that may not readily occur to most people. Your skin cells have the ability to synthesize vitamin D, it protects your internal organs, and can help regulate body temperature. So keeping your skin healthy is key to an overall healthy body.

The antioxidants and anti-inflammatories in cannabis topicals can help combat dry skin and rashes which can lead to other long term skin problems such as persistent wrinkles. In addition, these products are often combined with other scientifically proven analgesic compounds such as menthol, capsaicin, or camphor.

So are cannabis skincare products the latest “fountain of youth” we’ve all been searching for? Well, they say that beauty is only skin deep, so if you’re trying to improve the look and feel of your skin, it might be worth a shot. Will it stick around for a while? The odds seem good, and we’ve already become accustomed to seeing hemp oil used in various shampoos, lotions, and other body care products. So it’s not difficult to envision a future in which we are all stocking up on cannabis topicals to improve our epidermis. Whether or not it will work for you in treating a pesky skin issue, you may just have to try it out for yourself, and as always, consult a physician for serious skin issues.

Originally published at www.medicalmarijuana.com on August 4, 2017.